01 / Introduction
Who controls your information?
This notice provides details of how we collect and process personal data through your use of our site. By providing data, you warrant that you are over 13 years of age.
Predictive Profits LLP trading as AMPLIFYY is the data controller. Our address is 128 City Road, London, EC1V 2NX. Contact team@predictive-profits.com if your information changes.
02 / Data, purposes and lawful grounds
What data we collect and why.
Personal data means information capable of identifying an individual and excludes anonymised data.
- Communication Data: messages through contact forms, email, text, social media or other channels. We communicate, keep records and establish, pursue or defend claims. Ground: legitimate interests.
- Customer Data: name, title, billing and delivery addresses, email, phone, purchases and card details. We supply goods or services and keep transaction records. Ground: contract performance or steps before contract.
- User Data: website and online-service use and content posted for publication. We operate, secure, back up and administer our website and business. Ground: legitimate interests.
- Technical Data: IP address, login, browser, visit duration, page views, navigation, visit frequency, time zone and device technology, sourced from analytics tracking. We analyse use, protect the business, deliver relevant content and advertisements and measure advertising. Ground: legitimate interests.
- Marketing Data: marketing and communication preferences. We run promotions, deliver relevant content and advertising, and measure advertising. Ground: consent, contract or legitimate interests.
We may use Customer, User, Technical and Marketing Data for Facebook or other display advertising, advertising measurement and marketing communications. We may use all listed data for legal claims.
Required processing and purpose limitation
Where law or contract requires data and you do not provide it, we may be unable to perform the contract and may cancel the relevant product or service, notifying you at the time. We may process data without knowledge or consent where law requires or permits it, and use data only for its collected or reasonably compatible purpose. We will explain unrelated new purposes and their legal grounds.
Sensitive, criminal and automated processing
We do not collect Sensitive Data or criminal conviction data. We may use automated decisions without meaningful human involvement, including eligibility and service-delivery decisions, using your contact, application and usage data, predefined logic and an Artificial Intelligence program. This may have a legal or similarly significant effect. You may request human intervention, express your view and challenge a decision. We may also analyse data to improve services, analyse trends and manage administration, with human oversight where appropriate.
03 / Sources
How we collect personal data.
We collect data directly through forms and messages, and automatically using cookies and similar technologies. See the Cookie Policy. We may receive data from Google analytics and search providers, Facebook advertising networks, technical, payment and delivery providers, data brokers or aggregators, publicly available sources such as Companies House and the Electoral Register, and commercial providers where you consented to marketing use.
04 / Marketing communications
Marketing communications and opt-out.
Our ground is consent or legitimate interests. Under PECR we may contact customers or people who asked for information and have not opted out. We may email limited companies without consent, but you can opt out at any time. We obtain express consent before sharing data with a third party for its marketing.
Opt out using preference controls, an opt-out link, or email team@predictive-profits.com. This does not affect data supplied for other transactions.
05 / Disclosures
Who may receive your data?
- Group companies providing services.
- IT, system administration, marketing and other service providers or subcontractors.
- Professional advisers, including lawyers, bankers, auditors and insurers.
- Government bodies that require processing reports.
- Third parties receiving parts of our business or assets in a sale, transfer or merger.
Recipients must respect security, comply with law and follow our specified instructions.
06 / International transfers
Safeguards outside the UK.
Where data leaves the UK, safeguards may include UK adequacy decisions, US providers in the UK-US Data Bridge, the ICO International Data Transfer Agreement, the UK Addendum, approved codes or certification mechanisms. If none is available, we may request explicit consent, which you can withdraw.
07 / Data security
How we protect personal data.
We use measures against accidental loss, unauthorised use, alteration, disclosure or access. Access is limited to people with a business need, who act on our instructions and keep data confidential. We investigate suspected breaches and notify you or a regulator where legally required.
08 / Data retention
How long we keep information.
We retain data only as long as necessary for its purpose and legal, accounting or reporting duties, considering its amount, nature, sensitivity, risk, purpose, alternatives and legal requirements. For tax purposes, basic customer Contact, Identity, Financial and Transaction Data is kept for six years after you stop being a customer. We may anonymise data for research or statistics and use it indefinitely.
09 / Your legal rights
Requests under data protection law.
You may request access, correction, erasure, restriction, transfer, objection, portability and withdrawal of consent. See ICO guidance and email team@predictive-profits.com. We do not charge unless a request is clearly unfounded, repetitive or excessive. We may verify identity and ask for clarification, and make reasonable and proportionate searches. We aim to reply within one month, paused while waiting for verification or clarification, with up to two further months for complex or multiple requests. We explain any extension within one month.
10 / How to complain
Raise a concern with us first.
Complete our data protection complaint form and email it to team@predictive-profits.com, or post it to 128 City Road, London, EC1V 2NX. We acknowledge complaints within 30 days, investigate without undue delay, keep you informed and explain the outcome. If dissatisfied, contact the ICO at www.ico.org.uk.
11 / Third-party links
When you leave this website.
Links, plug-ins and applications may let third parties collect or share data. We do not control their websites or privacy statements. Read each notice when you leave AMPLIFYY.
12 / Cookies
Cookies and similar technologies.
You can refuse cookies or receive alerts through your browser. Refusing may affect access or functionality. Read the Cookie Policy and use .